Design Thoughts: The main design elements I considered when designing this flyer were contrast, repetition, the use of lines, color scheme, and the alignment. This design is intended to be used as an advertisement for the Stokes Nature Center's 2018 summer camps which is a summer camp for youth.
Repetition: I only used two fonts throughout the design of this flyer. Those two fonts are found repeated through each informational element The light blue/green color is also repeated throughout the design with the main focus words, border, and trees. White and grey lettering are seen repeated on the non-focal words.
Contrast: I chose a black background with white, gray, and light blue/green contrasting lettering. I also used two contrasting fonts in order to make certain information pop out. Layer styles were also used some of the words in order to make them contrast from the rest of the design a bit more.
Lines: The border around the flyer brings the eyes into the flyer and the important information. Following the top down principle of the eyes, as the eyes move from the top of the flyer to the bottom, the tops of the trees bring the eyes back to up to the important information about the summer camps.
Color Scheme: The color scheme I chose went along with a chalk board style. I chose light pastel colors because that is what would be seen on a chalk board. I stuck to whites, grays, and a light green/blue.
Alignment: I chose to align the flyer using the Golden Mean rule. The eyes are naturally drawn to the words "Get Stoked for Nature" then they follow the golden ratio curve through the rest of the information until they finally reach the bottom of the flyer. I also centered the important information to make it more appealing to the viewer.
Photoshop Settings Used
Layer Blending Modes
I created a new chalkboard pattern and used the fill tool to add it to the flyer